The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

Author:Shannon Kilkenny
Language: eng
Format: epub
Publisher: Atlantic Publishing
Published: 2013-12-19T00:00:00+00:00

The Invitation

Your invitation and marketing media can include the registration form, ads, social networking sites, publicity, brochures, blogs, your website, e-mails, fliers, press releases, interoffice memos, posters, formal invitations, e-vites, or even a phone call. Hundreds of styles, shapes, sizes, colors, and even sounds can be used to get your message out. This is time to get creative. Keep in mind your goals and objectives.

If your event is simple, you many need just the date, time, place, and objective: Come to the crab feed on Friday the 13th at the boat club at 5 p.m., BYOB! RSVP required. Call 555-1212.

But it can also be very complicated. You may need to create the brochure to convey the information about your event. If it is a professional event, make the brochure professional. If your event is whimsical and entertaining, make the material the same. If you work with a designer, be sure to communicate your intent and share the purpose. With the ease of desktop publishing today, many people can design these materials themselves. Be sure to include all the pertinent information in your promotional material, no matter what type of invitation. Can you imagine sending out 1,500 mailers without a time or location for the event? Even a misspelled name can be embarrassing. It could be a disastrous mistake. Read and re-read your material before it is printed.

To capture the reader’s attention and solicit interest, use the following tips when creating your material. These remain the same regardless of the marketing form you are using:

• Attention: Attract the reader’s attention. Use color, dramatic photos, over- or under-sized material, clever words, unusual paper, or interesting fonts.

• Interest: Offer a solution. The reader’s interest is directly linked to a need or a desire. Offer the solution with a clearly stated understanding of their reward, such as education, a fun time, and a chance to meet like-minded people.

• Desire: State the benefits clearly. What is in it for them? The more benefits the better.

• Action: Clear directions will make the reader take action. They may be in the form of commands, such as “Hold that date!” or “Call and register now!” or “Mark your calendars now!”

• Copy: This is your sales pitch with benefits clearly outlined. Find a strong meeting title and descriptive subtitles. Provide pertinent meeting data: goals, objectives, registration information, the date, and times.

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